Search Blog

Local SEO - What is local SEO lead generation and how does it work?

To me, the title of this articles summarizes a few trends. One, search is becoming local. Two, the ways in which local consumers find local companies is fundamentally different than a few years ago. Three, no online strategy is complete without a focus on local SEO whether you are a large multinational or a local mom and pop.

Local SEO - What is local SEO lead generation and how does it work

Local SEO - What is local SEO lead generation and how does it work?

Think SEO. Think marketing. Then think local. Local SEO lead generation is simply applying the principles of SEO (search engine optimization) to a targeted geographic area or areas to generate leads for your services. Meaning, selecting and optimizing for keywords that local searchers are likely to use.

An example might help

Let’s say you are a regional electronic retailer - ABT in the Chicago area. Now you might say that ABT can sell anywhere through e commerce. Partially true, but stay with me. Let’s say you want to attract at home chef’s (wannabe chefs in my mind). Local search engine optimization to generate leads is a logical choice for two reasons. One, you only have a store in one location and two you can’t really ship an expensive Viking stove all that far and still be competitive.

What to do? Well if you want to attract local at home chef’s who you think would buy Viking stoves from you in Chicago, you need to figure out how to reach them specifically. Meaning, Viking Stove, Home Chef, etc. are keywords that are unlikely to work given they will pull from all over the country. Instead, you might want to add a modifier - Chicago Viking Stove, Chicago Home Chef, etc.

Localize your keywords

To take it a step beyond SEO and focus on the next step, conversion, you might also consider creating a dedicated area on your site for Chicago At Home Chef’s focused on the Viking product line and offering recipes from local restaurants... Just a thought.

And even if you are a regional or national retailer, local SEO can still work for you. Think local specials, pushing products in local markets (local products, products specific to a local need) or growing market share for a particular product line in a specific geography.

Local SEO : Putting it into practice

Its rather simple. Its all about the keywords modifier something like if you are promoting the rewrting services you can use the paraphrasing tool online free. As you consider your SEO strategy, consider the area(s) you want to serve, promote to, create specials for, etc. Then determine what modifiers you can use (where there is still reasonable traffic) to narrow the traffic you receive to your area(s) of focus. Then add those modifiers to the keywords you are optimizing for Its that simple.

And the good news (beyond the fact that its easy) is that the results of local SEO will take less time to pay off. There is generally less competition for local keywords, so your site will show in the search engine results much quicker. Can it get any better?

Related: What is Affiliate Marketing? Step by Step Guide

Local SEO: Why its more effective than the Yellow Pages for lead generation

A statistic I use over and over again sums it up. 25% of all internet searches are locally focused. And local search is estimated to be growing at a pace of 24% a year.

What are all those local searchers looking for? Restaurants, plumbers, carpet cleaners, retailers, doctors, lawyers, you name it. And guess what they are abandoning - The Yellow Pages. Who wants to invest that time looking through a clunky book better served as a booster seat, foot rest, etc.

Ask yourself, Where do you want to advertise? Online for free using SEO or in the Yellow Pages which is primarily used by price sensitive, older shoppers... Hmm. What kind of lead do you want?

Related: Google Adsense Best Revenue Sharing Sites in 2018

Local SEO and the lead

I had to fulfill on the second half of the title’s promise. Local SEO for its own sake is useless. As is marketing for marketing’s sake. It needs to produce something tangible. And by tangible we mean a lead - whether a lead that comes into your store, calls you, fills out a form or buys online. It really doesn’t matter. The end game is creating leads - people who are interested locally.


Local SEO for lead generation is particularly important given that most internet searches result in offline bricks and mortar purchases, up to 80% of the household budget is spent locally and advertising that doesn’t produce customers is just a plain waste.

So when putting a local SEO campaign into place be sure you are building it in a way to generate or capture leads - a click, call, form or sale. And always be sure to track the conversion rate of those leads to understand whether your local SEO efforts are paying off.

Related: List of 6 simple Social Media SEO Tips and Tricks

I hope this article helps you. Don't forget to follow the blog AKBlogs on facebook and Twitter.
Share:

No comments:

Post a Comment

Follow by Email

Like our Facebook Page