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Blogger Changes after Google Plus Shutdown

Blogger Changes after Google Plus Shutdown - Google has recently announced the shutdown of  Google plus due to low usage from consumers. Although the number of social media users has increased from 2010, Google plus has under performed when compared to its competitors like Twitter and Facebook.

Also Check: Get SEO Software for your Blog

Following this announcement, the social media network will officially close down on April 2nd, 2019. Since Google plus and Blogger have some common features, a number of changes have been made to Blogger’s Google plus  integration as of 4 February 2019.

Blogger Changes after Google Plus Shutdown

Blogger Changes after Google Plus Shutdown

A number of widgets have been removed from layout selection and cannot be used in the blogger blog:
  • +1 Button
  • Google plus  Followers
  • Google plus  Badge

Support for these widgets in Layout is no longer available. However, you can add these to your blog through 3rd party code but they will also stop working after April 2nd, 2019.

Also Read: 8 Content Marketing Tips for Beginners

Custom Blogger Templates

If you are using a custom blogger template that includes Google plus features, you need to update your template manually or you can contact your template provider to make the appropriate changes.

Google Plus Comments

Support for Google plus comments has been turned off, and all blogs using Google plus comments have been reverted back to using Blogger comments as default commenting sign-ins. Also comments posted as Google plus comments have not been migrated to Blogger and can't in any way appear on your blog.

Looking for Blog SEO services? Don't forget to follow the blog AKBlogs on facebook and Twitter.
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Attack on Titan Season 3 Part 2 Trailer is here

Attack on Titan Season 3 Part 2 Trailer is here with footage from the second part of season 3. The epic story of the popular manga "Shingeki no Kyojin" will release its anime in April of 2019. The season has already released its first 12 episodes. With the season being put on halt after the episode "Night of the Battle to Retake the Wall". The 13th episode will be released in April.

 Attack on Titan Season 3 Part 2 Trailer


The trailer reveals the details of the first two episodes at most, just like the trailer for season 3 part 1. The season has all the previous villains of season 2 namely Berthold and Reiner as the main protagonists. Also the very mysterious Beast Titan is coming back to lead the bunch. As it is quite clear, we will get some good titan action scenes.

Don't forget to follow our Attack on Titan Memes page on facebook and the blog AKBlogs on facebook & Twitter.
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Reasons why the Organic Traffic rate is Declining In 2019

Are you losing out on your website traffic? Do you think that the rank of your website is going down? If yes then getting tensed would not help you in any manner. The key thing is that you should drill down to the problem. The traffic rate of a website does fluctuate but that is mostly in case of new websites.

If a website is established and has a reputation, this problem does not exist in most cases. For webmasters, it’s important to carry out SEO analysis after few months to rectify the problems affecting their SEO plan.

Also Check: Get SEO Software for your Blog

Reasons why the Organic Traffic rate is Declining In 2019 - AKBlogs

A new website layout

Have you redesigned your website and removed all the old pages? If yes then this may be a prime reason for reduced traffic. When your website is listed on Google, the pages are indexed so that they can appear in the searched results. Websites that are not indexed do not appear when users type a related research.

For example, consider that a website selling sports goods has been designed but it has not been indexed on Google. When users type “best sports goods” or any similar text in the search box, this particular website would not be displayed as it would not be indexed.
  • When the layout of a website is redesigned completely, the older pages are deleted at times. This removes the indexing and the website does not appear any longer in the searched results. As a result, users are unable to view the website. It is obvious that when people are unable to view a website, its traffic rate declines at a quick pace.
  • Keeping a regular check on the website traffic is absolutely essential. Most website owners do not adopt this practice. As a result, when the traffic on their website starts decreasing, they do not know how to handle things. By using a professional analytics tool like Google Analytics, you can keep a check on how website is performing in terms of traffic. A good traffic count obviously helps in getting more searches and conversions.

Also Read: How Data Confidentiality matters in Digital Marketing

Slow website response rate

The website speed directly depends on the data size uploaded on each page. The heavier the pages, the slower will be the website. Usually websites that are highly informative do not have attractive loading speeds. Users are quite impatient and for them, the speed of a website is more important than the content it provides. Most users are not prepared to wait till the website loads. If you are losing out on traffic and analytics show that less people are browsing your website, the slow loading speed may be a reason.
  • If the website is slow, you would have to optimize pages. Reduce the data size so that users do not have to wait. Videos, images and animations increase the data size on a web page. Thus, if you have uploaded any unnecessary images or videos, optimize the page by removing them. Unnecessary images can reduce the page loading speed of the website and make it slower.
  • Business owners do have the opinion that the more informative a website is, the better would be the traffic rate. However, this strategy does not work well if the website speed is being hampered. Let us go through an example. Consider that you visit a product website to make a purchase but the page loading pace is too slow. In such cases, users would not have the patience to wait for the page to load. Thus, it is obvious that even if you have the most informative website, the concept would not work. On the other hand, if a website has limited information but loads quickly, users would surely prefer it.
  • Losing traffic may have several reasons and slow website loading speed is one of them. Keeping a check on the website loading speed of your competitors would surely provide help. As a user, visit the website of your competitors to see the loading speeds that their websites have. If you see that your website is slower, it would be a key reason due reduced traffic. With so much competition, it is important for websites to have less loading time.

Plagiarized content can result in low traffic

What is the purpose of content. The key goal is to get the attention of readers. When people visit your website and go through the information that has been provided, they may get impressed if you have provided what they seek. For instance, if someone is searching for high quality leather bags and your website has quality content on it, you would get immediate conversions. However, this is obviously not as easy as it seems.
  • Hard work, research and content research is the only way to create a positive impression in the mind of the buyer. Why should a customer consider you and not any other website? This question should always be present in your mind. Quality content is a powerful constituent that drives traffic to your website. Websites that regular unique content never have traffic related issues.
  • As it is mentioned above, in-depth research, thorough analysis and detailed paraphrasing are needed to produce original top notch content. Other than that, to ensure that there are no originality problems, it is recommended to use a plagiarism checking application as well, check out this proof read bot for online grammar checking and proofreading.
  • Plagiarized content has dual negative effects. For instance, you would start losing customers as they would not have anything new to read. Websites that have copied content fail to engage the customers and expand their traffic rate as well. Submitting copied content leaves the impression that no effort has been invested for creating content. It is obvious that this reduces the trust of the customer and he starts looking at websites with unique information. Some websites use spinning softwares to modify existing content but this is not a recommended strategy in any manner. Search engines, particularly Google, do not encourage the use of spinning softwares to create content. So, plagiarized content evaluation is necessary for the writers.
  • Another key negative aspect of submitting copied content is violation of search engine policies. Google has strict procedures for content originality and it is not the most used search engine without a reason. Website owners need to understand how a website is gauged in terms of quality. If the traffic on your website is low, it would be mainly because of substandard content. The standard of content on website is pivotal for deciding its rank. If you go through the top rated websites listed in a category, you would realize that all of them have the finest content written after detailed research. If your website does not have well researched content, it would be hard to engage the reader and convince him to spend money. In other words, lack of quality content can adversely affect both traffic and conversions.

Also Read: 8 Content Marketing Tips for Beginners

Complications and lack of understanding

Why would people spend time on a website when they fail to understand it? This does happen when a website has a complicated interface which people fail to understand. For instance, it is hard for users to digest too much information. If they feel that a website is overloaded with facts, they would get frustrated and leave the website. Brands that have simple websites win the hearts of the customers resulting in improved traffic rate.
  • A website should be easy to interpret. If someone is ending up on the landing page, he would be able to browse around without a lot of help. Websites that have a complicated architecture create navigation issues for the user. If someone is not tech savvy, he would even be unable to move between pages. Thus, before concentrating on technological advancements, make sure that user experience is not being compromised at any stage.
    User experience is absolutely important. A website can only grow in terms of traffic if people enjoy spending time on it. The moment people feel that website is complicated; they would obviously look for simpler options. A potential customer may not be interested in reading through everything. If he finds his desired chunk of information easily, he may not see the other content areas. On the other hand, if he keeps searching for several hours and still does not get what he is looking for, he would obviously not be encouraged to spend his precious time on browsing the website again.
  • It is important to keep the website simple in terms of interface and content arrangement. This can be done by considering yourself in place of the customer. In addition to that, compare your website to the other options in terms of usability. You should have a simpler interface than your competitors to get more traffic. If people witness that competitor websites are simpler to use and understand, the traffic count on your website would obviously go down.

Conclusion

The traffic on a website proves to be beneficial in a number of ways. First of all, it grows the reputation of the website. A reputed website obviously gets more traffic as it is considered dependable. Other than that, it helps in business terms as well. When a website has an overall high traffic rate, it gets more conversions which mean better sales volumes.

If you wish to consult personally regarding SEO services, email us at ali@akblogs.com. Don't forget to follow the blog AKBlogs on facebook and Twitter.
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Why Hire a Digital Marketing Agency - Read These Tips before Hiring

Why Hire a Digital Marketing Agency? The digital marketing platform is growing in demand for potential and more powerful that it connects one end of the world. The online digital marketing platform focuses on providing advertising that can increase the visibility of the company and give many suggestions to consumers to find the right product for themselves.

Why Hire a Digital Marketing Agency - Read These Tips before Hiring

Why Hire a Digital Marketing Agency?

It is imperative to find a digital marketing Agency that represents you and your business in the best possible way.

Make your marketing mobile.

Even if a desktop version of your marketing content looks good, be sure to verify that it is translated to the devices. Consumers expect cohesion between platforms, and therefore the higher the accessibility they supply to their audience, a lot of possibilities there to shop for.

Remember that authenticity reigns in any of these strategies. Once you do, the online presence allows you to connect with your audience in ways that were previously unknown and create a brand with which they will constantly strive.

Also Read: 8 Content Marketing Tips for Beginners

How to rank in SEO

This is a common question in the SEO field, how to rank through SEO so that a non-SEO person is worried about it. In a more challenging area, in order to succeed, you must have a good handle for a variety of subjects. Therefore, you need to learn about On-Page and OFF-page SEO.

Also Check: Online SEO Services by AKBlogs

Assorted Advertising and Marketing

Whilst targeting your target audience, diversification plays an important function for your advertising and marketing campaigns. Diversification method that you can use a selection of procedures and techniques with a purpose to attain your potentialities. With online marketing, diversification will become plenty simpler. Further to that, it's far possible so one can run varying advertising techniques simultaneously to higher put into effect your advertising campaign.

Internet Advertising 24/7

Advertising and Internet marketing reduce fee and work all day long. This means that your marketing campaigns work 24 hours a day, 7 days a week. Compared to conventional advertising, network marketing now does not restrict it to the initial hours. At the same time, he would no longer be demanding the payment of additional time in his group of workers.

Similarly, there may not be a regional or international time distinction to worry about the reach or availability of your donations or online campaigns. Every time a person opens their computer and connects to the Internet, there is a greater risk of them seeing your advertising campaign. In addition, customers can search for your product at its maximum usage time.

Also Check: Get SEO Software for your Blog

Each and Every time for you

Hire an advertising and marketing employer allows you to become aware of your interest in different things. Instead of monitoring Google's analysis every day and looking for freelancers to design their publications on social networks, they could focus on micromanagement. That is essential in the boom of your business. You must let go of the idea that you have to worry about all the components of your company.

As an alternative, let your organization take care of your advertising activities, and be aware of the massive photography, perfecting and developing your company.

Also Read: How Data Confidentiality matters in Digital Marketing

Time-powerful advertising

In contrast to conventional marketing, Internet advertising and marketing are simple to start and fast to implement. You can effortlessly set up an advertising campaign at any time that is convenient for you. Actually, you can set up email advertising for your company in the best number of hours. In the next few minutes, you can set up an automatic response and create a marketing list in your business.

If you wish to consult personally, email us at ali@akblogs.com. Don't forget to follow the blog AKBlogs on facebook and Twitter.
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YouTube Marketing - Can It Take Your Brand to the Next Level?

YouTube Marketing - It is no more a secret that Video is the leader in the world of digital marketing. It is the video that gives a brand a chance to reach to their potential customer by engaging them and making them aware of their products and services with that video.

YouTube Marketing

Youtube is the biggest media where you can upload your corporate video and can easily reach out to your target customers and audiences. Youtube channel comes up with thousands of free Youtube subscribers offers huge audience. That means when you advertise your product or service on Youtube channel you have the biggest chance that your target customer watches your video.

Also Check: Top 8 Video Hosting Websites Ranked by Traffic

YouTube Marketing - Can It Take Your Brand to the Next Level?

Can It Take Your Brand to the Next Level?

Apart from the free subscribers, Youtube also has more than 1 billion users and it is available in 76 different languages. Thus, uploading your product video on Youtube can give a great opportunity for taking your brand to the next level at local as well as international market area. Moreover, Youtube also has the following advantages which will certainly help you to enhance your brand.

Also Check: 7 Amazing and Simple Tips for Youtube Content Creators

Great way to engage Customer:

You can provide a great customer support with Youtube channel. With Youtube, you can provide a better way to educate your customers and share the product information with them. Youtube videos help you to engage your customer more than what you can never do with blogs or articles. There is no denying that people like to learn by watching videos than to read something. Taking this advantage you can create some amazing product videos and upload them on your Youtube channel and you can thus make your audience understand about your product without overwhelming them.

You can guide the viewer to understand the use, precautions or maintenance of the products by the business. You can also make aware them about the upcoming products that is also called pre-promotion so that they will be ready in advance to buy the products and you make get product orders in advance that make you aware about the demand and production need.

Also Check: Most Viewed Youtube Video as of October 2018

Live videos:

You can have live streaming on your Youtube and with that, you get the opportunity to connect and interact with your potential customers in real time. It is very easy to stream Youtube live videos on your smartphone or laptop. You can use this facility to host a question and answer session with your customer to understand their necessities and concern. This will certainly help you to enhance the level of your customer service.

Another advantage of this kind of live video is that when this live video completes it gets automatically uploaded on the Youtube channel of you as a recorded video. When this live video will be uploaded to your channel all the users of your free Youtube subscribers can watch the video and thereby you can have thousands of view for your live video. Increasing view means you are reaching to more people and more people are getting information about your products and services hence your brand value will increase.

Creative influencer collaborations:

There is no denying that Youtube is one of the biggest influencers on the Internet. That is why Youtube is becoming the fast endorsers of many small and big companies. With Youtube videos, companies can create a credible brand image. Youtube provides a huge opportunity for creative influencer collaborations. So, whenever you want to promote your brand you can collaborate with Youtube videos and you should find a content creator whose brand will align with your company.

360 videos

The videos of Youtube are very impressive and you can make it more interesting with 360 video features of Youtube. 360 videos are those types of videos which are usually recorded from multiple angles and that too at the same time. This helps the viewers of Youtube video to control the direction from every possible angle by dragging and toggling through the frame of the video. Thus you can publish spherical Youtube product video provided you have all the necessary equipment, tools, and expertise for making the video. Otherwise, you can hire a video production company who has expertise in this field and can easily produce flawless 360 videos for the product of your company.

Thus, Youtube not only provides you with free subscribers but with the help of Youtube you can easily improve the brand awareness and engagement of potential customers. Youtube product videos can provide you with a huge number of leads and these leads will be easily converted into potential customers. This will also help you to drive more and more traffic to your website. When more and more users will visit your website it is certain that your sales will be increased to a great extent and with that, your brand will definitely go to the next level.

Also Read: Youtube Creator Studio being replaced with Youtube Studio

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Updating Old Blog Posts for Driving more Traffic

Things which demand less input and gets high output are liked by everyone, the creator and the consumer. Some hacks really work well when we have to recycle or make our old stuff more workable. Same goes for old blog posts, when you apply some trick and polish their content so that they may look new and drive more traffic to your website.

Updating Old Blog Posts for Driving more Traffic

Updating Old Blog Posts for Driving more Traffic

A “power ruling” may be applied to some older posts, which are able to drive more traffic to our blogs even sometimes they are not constructed by following all principles of SEO.

Why it is significant to update old blog posts?

A big ‘food for thought,’you might be wondering that if a post is already driving more visitors to your website why is it necessary to update that post. Here is the answer, first analyse which post is playing that essential role of attraction; it is necessary to update that post because it will allow your readers to read more about that topic with new and better details. It will also enhance the probability of those visitors to visit your website often. Moreover, giving them a kick of curiosity to explore more articles.

Check out: Blogging Underground Targeted Traffic System 

How to analyse which posts must be updated?

Now, this is the part where you take decisions which forces you to think about the selection of topics, which posts must be updated and which should be left without streamlining. First of all make a list of all articles like we did, and following these steps will help you more:
  • Do some statistical analysis whether updating this topic costs you more or it will drive more traffic
  • Analyse the rankings of your blog posts, updating these topics will include your blog in the list of first 10-20 or 5-25 of blogs or not
  • Check the monthly search volume of that topic
  • Weigh the estimated time for streamlining with estimated traffic
  • Calculate the specific budget for one time modernization, than roughly estimate that, if you repeat the same procedure after a month or two; is it affordable for you?

Process of updating blog posts

This process of updating old posts includes few steps, which are listed below:

Refreshing anchors

If you are adding more relevant links to your post, whether these links are internal or external it is a good step towards improvement. Moreover, remove all old irrelevant links, which do not support your topics or writing.

Remove broken links as it impacts negative SEO, use this tool to check for unwanted links.

Updating those queries, which do not demand freshness

If your article is about technology or new inventions or any scientific topic, which demands more fresh material to be added in it; it is a good idea to add new content in it. Otherwise, if your topic is about history or any other topic, which do not require new material to be added in it; marketing those articles will not profit your aim.

Adding helping material

Add some amazing facts, formulae or keywords related to your topic, which helps your reader to enhance his or her knowledge and allow him to search more about that topic.

A Simple Tip

Tip for improvement is; you must not add the content, which deviates from the topic it will lessen your reader's attention towards the article.

Change your time stamp of your blog post “published on” to “last updated” and actually adding noticeable fresh material in the form of new tags, information or keywords. It will grab more attention from your reader. This helps updating old blog posts for driving more traffic.

Also Read: Get Online SEO Services from AKBlogs

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5 Reasons to Hire a Professional Web Development Company

Are you planning to take your business online? If yes; it is a wonderful choice to select a new platform to boost your brand. However, a website alone can make or break your business if done without a strategy. It is best to hire a professional web development company or service to launch your business with proper tools and strategy. Let us look at the five reasons to hire them for the launch of your virtual business.

5 Reasons to Hire a Professional Web Development Company

Check this: How To Write Your Own Ebook(s) In 7 Days

Strategic websites

A website acts as the face of a business which attracts the attention of the users with its design and products. Hiring a professional web development firm to build your website from scratch will give you the freedom to make the web space cater to your business goals. It is one of the best investments you can do to your business for the long-term. A professional web developer gives a clean and unique look to make it stand apart from other million websites existing on the internet.

A professional can understand the demands of your business and build a website to generate leads and online sales. If the website is an information portal or a blog, the web developer uses different layouts, graphics, and designs to make it appealing to the users. Professional web developers of a firm have unlimited access to various tools required to build a functional website and have the knowledge to integrate latest technologies into the website.

Check this: Instant Wordpess Theme To Match Your Existing Website Design

Personalized Web Properties

Users that access the website care about some properties like loading time, ease of navigation and visual build. A website with crowded content and too many ads is an off-putting quality on a website. A web development company takes all such aspects into consideration while designing the website. The layout of the content should be hierarchical to make the website look professional.

The quality of coding done by professionals falls in accordance with web standards. Well coded web pages make the website look easy on the eyes of the user and give the best first impression which makes the visitors come back to your website.

It is difficult to make feature-rich website along with enhanced functionality without the help of a professional. Apart from building an aesthetically pleasing website, the website should be able to reflect the ethics and values of the business to gain the trust of the users.

A web development firm makes sure to give positive vibes to the users as no one visits a website which appears to be sketchy. The professionally built website can add features like book an appointment, share on social media, join the newsletter etc for the user communication.

Content Management

Just like the framework and design of a website, having clear and precise content is needed to engage the user after opening your website. The professional web developer builds content which shares the journey and story of your brand. Compelling words with a relevant topic is a sure way to keep the audience engaged.

Digital marketing strategies revolve around powerful content which converts the users into customers. A professional can help in keeping the content consistent and builds the trust of the target audience. A professional web development company has experience in creating the right content that complements the marketing strategy and brand value too.

For a website to be successful there needs to be a balance between engaging content and layout or design specifications. The amount of white space around the content also creates an impact on the web engagement. So hire professional Indian software developers to create engaging content with robust web design and SEO optimized keywords. Here's a list of SEO techniques by AKBlogs.

Web analytics

Creating a good website is not the end of the business strategy. To develop the business and make it viable with profits, the owner should understand the web traffic and how to convert leads into potential customers. A professional web development company has resources like web analysts that can give you information about the performance of the website and give reports on the user preferences.

By obtaining the data on user patterns and their taste, a business can change its strategies and tactics to attract customers. Leaving a comments section for websites like blogs, entertainment, and news portals will help the business understand its shortcomings.

Web analytics also give a detailed report on which products are more popular and how much time is spent on specific products. Understanding web analytics can help the firm to change its marketing strategy and improve the cash influx. The analytics data give a competitive edge over other businesses and think ahead of new marketing trends. A business can reach only its full potential by staying on track of all the trends and technologies.

SEO optimization

There is no point in making a great website if it is not recognized by search engines. SEO optimization is crucial to increase the visibility of a website and professional web developers take great care to optimize the website.

They have the capabilities to help the website rank higher in the search results with related keywords and titles. A web page should be optimized for the images embedded in it and to increase the loading time. Expert web developers code well and add features to the web design to help the search bots to crawl the content easily.

Without a proper SEO optimization team, the website will never surface on top search results and will likely go unnoticed by the users. It is very important to make responsive web pages that can load faster and be compatible with all devices. A website undergoes changes continuously, and it requires the help of a webmaster to update the site on new technologies and trends.

Also Check: Online SEO Services from AKBlogs

Conclusion to Hiring a Professional Web Development Company

Hiring a professional web development company to build a functional and pleasing website not only brings in customers but also saves time and money. It is recommended to talk to the firm of your choice before handing over the web development services to discuss the experience and expertise they have. Make sure to communicate well during the development and see how their effort will give you an increase in ROI.

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What is the Scope for Career in Digital Marketing in India?

According to a recent research, it was stated that more than 50% of youth do not have any idea about their career. Are you one of them? Are you searching for a good career option? If you do not have any idea then this article is completely meant for you.

What is the Scope for Career in Digital Marketing in India? 

Digital marketing is a field that is rising each and every day. More and more people are creating accounts on internet and thus results in increasing number on people on network. This helps people to advertise them on internet as most of the people spent their time on internet media. Here I’m going to explain some aspects about digital marketing that marks it as a good career option.

Welcome to Digital India

Do you search on Google whenever you need to know something? Do you search on web to know cooking recipes, fashion trends, latest movies & songs? Do you book online tickets for movies, order online food or pay online bills? If your answer is yes, then you have entered into the digital world.

Surely most of the people do so. But if you don’t do, then let me tell you that you are going enter in this digital world so soon. This is all what digital India is. People are using search engines to get information and social media’s to share information. So what if you use these digital platforms for your business? Yes you can do. Don’t know how? Keep reading to get your answers.

What is the Scope for Career in Digital Marketing in India?

Career scope

As I already told you that people are using internet for fulfilling their needs. And it is a good option to start business online. But do you think just having an online business website or business pages are enough? Of course not, if you don’t market your brand or business, it will get lost in millions of business around the web. So this leads to hire digital marketers.

And this need is increasing day per day. Everyday a new website, business page, social media pages or apps comes to existence, and they all need digital marketers in order to establish and increase their online business. With increasing internet usage, need of digital marketers is increasing and thus scope of this field rises.

Working Options

Digital Marketing is a vast field and you have a number of options to select. SEO, Social media marketing, Pay per click, affiliate marketing, content marketing are all parts of digital marketing. You can select one of them or even learn each part. You can learn digital marketing through online sources such as reading blogs, articles, watching videos, or join online courses. Also you can join for digital marketing course at some institute.

Check this: Master Content Marketing in 30 days course

High earnings

Not only the field is future secure, but it also increases your earnings. Digital marketing is a field where you can so many opportunities to increase you earning. If you're a digital marketing expert, then you will get a lot of earning jobs even at your home. You will not need to spend the whole day working in some boring office. Even you can work as a freelancer or can do partnership with companies. Work in your own way and get paid from online sources.

Your Dream Job is here…

Have you ever thought to work according to your own policies, or set up your business brand? Now this all can be made possible. But for that, you have you to become expert in digital marketing. Only then you can work on your own. Join an online academy for getting digital marketing coaching. Clear your vision in the field and work at your own place.

About Author: 

Deepika Arora | Digital Marketing Analyst | 21 | Female

Hey, I’m a digital marketing analyst in Dealsshutter and involved in advertising and creation. I become a writer by profession and get influenced by passion. I like to inspire and get inspired. Believe in doing Good, Better and Best. And never let it rest!

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8 Content Marketing Tips for Beginners

Content Marketing Tips for Beginners - Content marketing is a way to reach out to new customers and establish a reputable business image. The concept of content marketing is not too tricky to be grasped and it really has amazing outcomes. It is a give and take process.

8 Content Marketing Tips for Beginners

8 Content Marketing Tips for Beginners

You offer your audience with a content that entertains them or offer new valuable information to them and along with that, they get to receive some information about your product. This knowledge suggests the potential customers to buy the product and expands the product’s market by converting new customers.

This article is going to pour in a few good suggestions about how you can make your content good and have a productive response.

1# Quality Makes It Valuable

Adding value to the content means providing your audience with quality content. People are spending their time on reading your provided content and you have to make sure that they do not feel afterwards that they wasted their time. There are many ways to produce valuable content. However, you need to have some basic understanding of what people like generally.



2# How to Have People’s Attention

There are two parts of generating successful content; take hold of the attention, and engaging it long enough to pass the message and make it stick to the mind of the audience. For gaining attention, you can have a catchy or trendy tagline or a topic that is a taboo. You can add an image that is peculiar in some sense or you can use an aesthetically appealing picture. All of this will grab the attention of people and getting is the easier part to be honest.

People’s Attention - 8 Content Marketing Tips for Beginners

3# Engaging the Audience

Here comes the difficult part! Engaging people is not an easy task and you need to come up with something significant in order to hold the attention. Let us share the secret. There are three basic types of content that engages an audience. Your content should be entertaining, informative, or it should evoke emotions. Researchers say that these are the three things that make people watch or read a content completely, share it with others, and remember it for long time.

Engaging the Audience

4# Work on Search Engine Optimization

Search engine optimization is a very important aspect of content marketing and new businesses should spend their resources on SEO in order to grow faster. Having a Wikipedia page can be great help for Search Engine Optimization. There are best Wikipedia page writers for hire available online whom you can approach.

Search Engine Optimization - 8 Content Marketing Tips for Beginners

Also Check Our Online SEO Services

5# Make It a tool to Connect

Content marketing can be done in two ways basically; you either post your content through a medium that belongs to a third party, or you choose to own your own content marketing platform. Both are effective and produce good results. However, it is recommended to have your own platform (websites, social media accounts, blogs, mobile app, and so on) as it is more suitable in the long run.

It allows you to connect to your audience directly which can provide you with great advantages. It also lets you have a direct feedback from the audience and helps you in market researches.

Connect - 8 Content Marketing Tips for Beginners

6# Accessibility Matters

The content that you produce must be accessible by a good range of people, especially by your targeted audience. Using visual and voice based content can help you interact with people who have any kind disabilities. Also, you can use the advanced technology to improve your accessibility like social media sites.

7# Select the Right Tools

It is very important to choose right tools for content marketing otherwise managing the whole thing can be really difficult. There are tools that can help you update your blogs and social media networks. Other than this, tools that help you send emails at once are really helpful in enabling you to meet deadlines and save time.

Tools - 8 Content Marketing Tips for Beginners

8# Target Your Customer

Different social media sites can help you reach out to your targeted audience and you can do a research to know which of the platforms is better for targeting your potential customers. For instance, using Facebook can make you reach to a common people, generally belonging to an age limit of 15 to 50. Contrary to this, LinkedIn and Twitter is more likely to connect you with professionals and business persons.

Customer - 8 Content Marketing Tips for Beginners

Also Read: How Data Confidentiality matters in Digital Marketing

These are the 8 content marketing tips for beginners, understand all of these to get a better know-how of content marketing. Don't forget to follow the blog AKBlogs on facebook and Twitter.
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How Data Confidentiality matters in Digital Marketing

Digital marketing is the advance trend we are observing these days, which allows business to flourish and to capture market and customer’s attention effortlessly. However, privacy matters. An institute, General data protection and regulation, is making efforts to enforce new constraints on data collection for marketing. Marketers have to make new additions which depend less upon client’s statistics.

Data Confidentiality - How Data Confidentiality matters in Digital Marketing

What is Data Confidentiality

Generally confidentiality refers to protecting information from being accessed by unauthorized parties or personnel who may use the client's information for malicious reasons. In other words, only the people who are authorized to do so can gain access to client's sensitive data and information.

How social media plays role in data collection?

Many social media platforms like Facebook, Instagram, Snapchat help to collect behavioral data for digital marketing purposes. When a user likes or follows pages of their interest, this allow these platforms to perform data mining and collect user specific data. This data is collected when one consumer likes something or performs a specific task.

This data is passed to the digital marketers when they access these social media platforms for advertising purposes, it helps them to get statics and to generate advertisements matching user’s information. This affects the data confidentiality of users because there private information is being shared as a stat to digital marketers and many social media platforms don't reveal this to their users. Although no specific information as per user is given.

Also Read: List of 6 simple Social Media SEO Tips and Tricks

Human-centered marketing and GDPR data privacy for digital marketing

We are continuing in the twilight of data’s uncivilized west origin. This the age of algorithms where algorithm inferences every single step of our digital life. When these social media platforms sell our data to digital marketers, the predefined algorithms take our data privacy at stake.

However, GDPR (General protection data regulation) is starting to take steps which will save our data by limiting companies to construct algorithms which must not utilize user information like this which may affect user privacy or limiting statistical surveys.

GDPR was implemented in May 2018.

GDPR - How Data Confidentiality matters in Digital Marketing

Solution to the threatening situation of data privacy

What is the solution to the threatening situation of data privacy? Following measures can be taken into action to reduce this issue of data privacy:

Prioritizing Privacy then Marketing

It is a big advice to marketers, instead of making marketing first priority, make privacy of data your priority first. Place yourself in the consumer's shoes for once and then use their data for the business purposes. Moreover, take only that information which can be helpful in your business success, discard all irrelevant and personal information of the user, the utilization of which by a third party can be harmful to the consumers.

Brand success with Hard Work

Hard work always pays off. Balance your brand with your performance instead of relying on statistics. Take your performance feedback or ask the consumer what would they like to be served with? Make some marketing conversation with consumers. Ask them to help you with better production and performance.

Eliminate Third Parties

Stop buying data from social media platforms, instead connect with consumers by yourself. Make some survey forms or websites where the user is able to give feedback on any businesses and inform about the choices of his or her purchases. It will also reduce the cost of advertising and purchasing consumer information.

Making business Data Repositories Secure

CRM (Customer relationship management) softwares like Groobix are often under attacks of hackers, which they attack to acquire information about customers and consumers. Those systems must be well secured and protected so that minimum data loss occurs and data confidentiality remains intact.

Conclusion of Data Confidentiality in Digital Marketing

Data privacy in digital marketing must be the key preference. Make useful surveys to collect information about the customer’s likeness and dislikes. Statistics for digital marketing must avoid giving out personal information of users.

Also Read: Online SEO Services

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Online SEO Services | Buy SEO Services Online

It is preferred that people learn and then do their blog's SEO themselves. But due to so much different aspects of promoting a blog, one has to look for freelancers and outsource some parts for running a blog smoothly.

Also after our experience on the internet, we found out that people are not learning as much as they should although there are tons of articles and videos going around the internet. So we decided to start freelancing websites for online SEO services and dedicate our time in doing SEO for blogs and websites alike.

Also Check: Get SEO Software for your Blog

Online SEO Services | Buy SEO Services Online

Online SEO Services | Buy SEO Services Online

If you want a quote for a custom website which is not hosted on blogger or uses Wordpress as a cms, write us an email at ali@akblogs.com. We will contact you with a nice quote that will improve your website's SEO. Don't forget to send the link as well to get the quote as soon as possible.

Apart from that we offer our SEO services through our fiverr gigs for blog posts and videos. WE mostly do video SEO services for youtube videos only. We also do white hat blog and website SEO. Our team will help you build your brand and gain the most out of your content using the best and most accurate SEO techniques.

Also Check: Wordpress Theme: Socrates

We have three main platforms on which we use our SEO expertise the most:
  • Blogger Blog Posts
  • Wordpress Blog Posts
  • Youtube Videos

Blogger SEO services

Blogger SEO service includes on page SEO optimization of blog posts. On page optimization includes the SEO of the following components of a blog post:
  1. Titles
  2. Keywords in content
  3. Meta Descriptions
  4. H1, H2 and all other heading tags
  5. Creation of Robots.txt
  6. URL
  7. Image Alt tags
  8. Content Optimization for keyword's sufficiency
  9. Broken links Checking
  10. Data analysis
  11. Optimize Permalink

Here is a video detail of blogger SEO services that we will be providing:



Here is the link of our fiverr gig where you can order these SEO services for as low as 5$ per post.

Also Read: Paper to CAD Conversion Service

Youtube SEO services

We've actually written a whole article around youtube SEO which involves the SEO of all important meta data types of youtube videos. But if you still need help with SEO you can contact us on this fiverr gig, We will give you the details for everything related to meta tags including:
  1. Title
  2. Description
  3. Tags

And any additional information you might need regarding your video's SEO or at any other platform. Keyword research is also done using professional tools to make sure you get as much traffic from your video as possible from the Youtube search engine.

Here is the link of our fiverr gig where you can order these SEO services for as low as 5$ per video.

Youtube SEO services

Also Read: Online SEO Services in Pakistan

Wordpress SEO services

We also do wordpress SEO as it is quite similar to blogger SEO. Wordpress SEO plugins make it easier for developers to SEO optimize their content, with these plugins there is little need for an expert to optimize afterwards.

Also Check: Wordpress Ebook Guide

Still if you need Wordpress SEO services here is the link of our fiverr gig  where you can order these SEO services for as low as 5$ per post.

Wordpress SEO services

Also Read: List of 6 simple Social Media SEO Tips and Tricks

Apart from these services if you need any help you can contact us through email, our official email address is
ali@akblogs.com
We will help you in getting the best online SEO services. Don't forget to follow the blog AKBlogs on facebook and Twitter.
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Comprehensive Guide on SEO Essentials You Should Know

To become a pro at search engine optimization today you need to have a clear idea on what SEO is and how it operates. SEO can be defined as the process by which you increase the visibility of your website on the internet and other social media sites. Using densely packed keywords ad graphic styles you could easily increase the website traffic.

SEO services in Gurgaon help you with such optimization so that your website ranks first when any particular topic based search is done. SEO services in Gurgaon provide benefits for all kinds of businesses with SEO services packages which are affordable and with various campaign strategies.

Comprehensive Guide on SEO- Essentials You Should Know

SEO is a field which is very dynamic and fast paced and if you continue to follow the age-old tactics then you would never succeed. That is why it is crucial that you gain all the essential knowledge and update them from time to time. Learn continuously should be the main key to become successful at it. Building a few links, improving the content and increasing visibility is not the only goal of SEO services.  SEO is all about generating great website traffic and other leads and revenue.

Related: List of Free Website Hosting Websites of 2018

Comprehensive Guide on SEO Essentials You Should Know

Here are some of the essential pointers on SEO services for now and the future.

You Should Create Dedicated Pages

When you optimize pages you insert keywords inside them. Again for every website, the keyword should have a dedicated page optimized for it. Expectations without any hard work only bring frustration and disappointment. Therefore if you are thinking of generating great traffic without great dedicated pages then it would be futile. Search engines rank individual pages.

Create a great dedicated page that provides all the relevant information on the topic the reader is searching for. Make it the most useful page on the internet, your website traffic would increase remarkably.

Header Tags Are a Must

Header tags are used to separate the content of your page. Usually <h1> is used. This header tag is used for the page titles and where your keywords have been used. For subheading you should use <h2> and <h3>. They make it look more neat and pristine with appealing presentation.

You Should Create Effective Title Pages

The title tag is what the customer sees when they are searching for a particular topic. Therefore make sure the keywords are placed at the beginning of the title, brand names are mentioned and do not forget to keep your title short and clean. This title would get displayed in the browser’s tab, bookmarked. Customize all your titles for all of your website pages.

Related Posts: Top 6 Ad networks

Meta Description

Meta description of your page helps the search engine to acquire all kinds of information regarding your website content. Though Meta tags are of not that important nowadays still Meta descriptions are used. They are important to encourage customers and viewers to click on your website link. This Meta description is usually seen just below the title of your website page. Therefore statistic says that if the customers do not get attracted to your article after 20 seconds of reading it. Then they would most probably leave your site in search of better information.

Therefore keep your Meta description within 150 to 160 characters and interesting with the use of keywords.

Meta Description - Comprehensive Guide on SEO- Essentials You Should Know

Usage of ALT Attributes

Search engines do not understand images the way humans do. You may go shopping and see the image of some object and get attracted towards it but search engines do not perceive images in that way. They use or rely on ALT attributes that describe the images. Use descriptive thorough and accurate keywords to make website searchable in image search. Therefore you should always use ALT attributes for important images on your website.

Human-Friendly URLs

URLs show up not only on search result pages but in several other places as well. They show up in between the title and the Meta description, as a reference site, when you are advertising or promoting your page on someone else’s website. It helps the viewer understand the content of your page without really visiting it. Short URLs’ are convenient and can be easily shared with the help of text messages and e-mail. Thus making your website mobile friendly as well.

When search engines are unable to index your website, they are unable to show it on the search engine results. Your website technician or SEO service person would be able to help you with that. Make sure that your developer creates a website having optimization from a technical standpoint.

Also Read: Top 10 Anime Ranked by Number of Views


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Digital Marketing for Startups - Benefits Beyond Sales

It is heartening to note that Startups are growing rapidly in India, which has fueled India's economic growth also. So today we are going to discuss everything you need to know about Startups and the Importance of Digital Marketing for Startups.

Digital Marketing for Startups

Today there are many successful startups in India that are making a better change in people's lives from their products and services and making their life easier than before.

When anyone starts their job with a new concept, it is called a startup. Even, if you open the tea selling shop with a new concept, then it also will be called a startup. There are many successful businesses that have started as a startup and today they have reached new heights of success such as Snapdeal, Flipkart, Paytm etc.

Related: List of Free Website Hosting Websites of 2018

Benefits Beyond Sales

When we hear the name of Startup in India, our mind also thinks about Make My Trip, Paytm, Ola Cabs etc. Are they all startups?

Yes, absolutely! These are all examples of Startup because they started with a product or service which was not already in the market i.e. they started with a new concept. And now, all these are included in the list of Top Startup Businesses of India.

It is not necessary that only the startup based on technology is growing. However, the proportion of their growth is higher than the other startups. So to discuss it further we had an interview with the expert digital marketer and trainer Mr. Parmveer Singh of Quibus Trainings, which is a renowned name in the training for digital marketing for startups and entrepreneurs.

What is the Growth of Startup in India?

According to Nasscom's 2015 report, India has reached on 3rd Number in the world after the US and UK in the startup criteria as the number of New Startup Business has taken a tremendous growth in India.

If we see the data, In the year 2010, 480 startups were started. After this, it grew rapidly to 525 in 2011, while in 2012, 590 startups began. In 2013, 680 and 805 startups started in 2014.
From 2015 to 2017, these figures were able to cross four thousand startups, and this year, there is the highest number of startups.

According to a report, there are more than 8000 startups in India, and there is the immense potential of setting up more than 10 thousand startups in the country, five years from Startup India, which is implemented by the government by 2020.

Related Posts: Top 6 Ad networks

Top Startups Of India

There are some Top India's Startups, which are making our life simpler and better with their product and their Unique Business Ideas such as -
  • Flipkart -Sachin Bansal & Binny Bansal
  • Paytm -Vijay Shekhar Sharma
  • Snapdeal -Kunal Behl & Rohit Bansal
  • Ola Cabs -Bhavish Agarwal
  • OYO Rooms -Ritesh Agarwal

Challenges of Startups

The risk is another name for Business! There is no business that does not have a risk, and if so, then it is not business. But the question is whether there is more risk in a startup?

So the answer is yes! A startup has a higher risk than traditional business.

About 90% of startups in India are failed badly in a few days.

Here are some factors for Startups which are the cause of failure of many startups. Let's know about them in brief:

#1 Startups Don't Meet to Market Needs

There may be many reasons for this, but the main reason is that those who are new Startup sometimes cannot meet their Product's and Services market needs. It is one of the biggest challenges of any Startups.

And when a new Startup cannot meet the needs of the market and people, then it fails. Stayzilla, Taskbob, Fabfurnish, Hotels are just a few examples of failed Startups.

#2 Lack of Money

The second reason for startup failure is a lack of money. It is also topmost challenges of any new venture. Startups usually don't have their own money and also, as there is more risk in the startups so no big investor would like to invest there, where it is more harm than profit.

Due to the high risk, many investors do not invest in these small and new startups, so most of the Startups struggle with deficiency of money and it eventually becomes a major reason for the closure or failure of that Startup.

#3 Effective Online/ Social Media Presence

Nowadays one of the most important task for any organization is to keep their audience engage with their latest and attractive offers, or for other interesting and relevant content for the user. As Social Media or online platforms are one of the most cost-effective tools to get in touch with your consumers and even consumers believe in you because of that, it is most important to create your presence there.

If your startup is not online, you are avoiding a great potential traffic and trust of your customer. No one will notice your business as a traditional marketing strategy won't work for you every time.

#4 Innovation and Creativity

Your Business needs creativity and innovation all the time. You must ensure that people are not getting bored with your business and they are taking interest whatever you are talking. That is why innovation is always important for your business.

According to a study written in Forbes
 90% Indian Startups, Fail Because Of Lack Of Innovation
Most of the startup start well but fail to match their pace with people’s mind and they just fail in their initiation only because of Innovation and creativity in their Business.

Also Read: Top 10 Anime Ranked by Number of Views

How and Why Digital Marketing for Startups is Important?

Now, after knowing all about the Startups, You must be thinking how Digital Marketing can be a solution of all these challenges and failures of Startups and how it can be helpful in doing that. So, here we have explained it. However, if you are not aware of Digital Marketing at all, let me tell you about it in brief:

Digital Marketing or Online Marketing is a type of Marketing in which all the Digital media are used for Marketing a product or service.

Or we can say,

Digital marketing is the art that helps you get your customer through online and digital mediums.

There is a lot of functions inside Digital Marketing which is implemented to grow your business online, such as social media, search engine, email marketing, content marketing, mobile marketing, and this list continues.

Digital Marketing for Startup Growth


Now here's how it can help a startup to grow-

#1 It Targets Your Ideal Customers

After the increased Internet invasion, India had more than 331.77 million internet users in 2017. Now, this number is estimated to grow up to 511.89 million internet users in 2022.

As we know, it is much easier and feasible to target the ideal customers online using Digital Media than the traditional media which cost a lot more than this Digital Media does.

No one can deny the fact, why it's the best approach to have digital marketing for Startups.

It Targets Your Ideal Customers - Digital Marketing for Startups

#2 Most Impactful Advertisement through Video Marketing

We all are easily convinced by video ads as videos are the most satisfactory and impactful content marketing mechanism than any other media. Earlier it was really hard to get your ads on TV or radio and had to spend a very high amount to do that which is not at all required nowadays. Video Marketing has turned out to be the most impactful vertical of digital marketing for startups. There are lots of facts which give proofs for it
  • According to a new study from Cisco, by 2019 Video will represent over 80% of all Internet traffic. 
  • According to YouTube, through mobile videos, 64% of customers are more likely to buy a product online after watching a video about it. Even the consumption rises 100% every year.
  • 36% of online consumers trust video ads
  • It has been estimated that Video Marketing will account for more than 80% all Internet traffic by 2018.

Most Impactful Advertisement through Video Marketing - Digital Marketing for Startups

#3 Easy Measurement and Analysis

It is very important to measure your outcome and predetermined goals as you can leverage your Startup to its maximum height if you know and how and what is there in your strategy which didn't work out.

Digital Marketing gives you this opportunity through web analytics and other online metric's tools that help you measure each and every detail about your startup strategy or campaigns.

Easy Measurement and Analysis - Digital Marketing for Startups

#4 It lets you Leverage your Startups through Pull Marketing

Users are now not bonded to watch any entertainment source with the advertisement. Today user has so many platforms of entertainment which are advertisement free, you cannot push your messages and ads to the user any longer.

If your business or startup is small, you cannot apply Push marketing there as it is not applicable here and it also weakens a brand sometimes. While Pull marketing uses digital marketing methods that attract the target customers i.e. the consumers who are ideal for your business and that is why digital marketing for startup becomes so much importance.

It lets you Leverage your Startups through Pull Marketing - Digital Marketing for Startups

Related: Snapchat growth slowed 82% after Instagram Stories launched

Benefits of Digital Marketing for Startups Other than Sales


#1 Healthy Customer Relationship

Digital Marketing helps your Business or Startup creating a healthy relationship with your target customers. As a majority of people spend their time on Social Media channels, companies target these platforms for their business' or startup's enrichment. These platforms are not only used for building Customer Relationship but they are also helpful in driving traffic to your business or startup.

#2 Branding

Digital Marketing is one of the most intelligent and cost-effective ways to reach your target customer and make your presence online as a Brand. It is a necessity for a company to establish itself as a brand seeing the competitive market of today. Digital Marketing gives you this opportunity as well. It takes a few minutes for a post or video getting viral. It is quite comfortable to create Brand Awareness through Digital Marketing than other methods.

#3 Expanding Beyond Boundaries

You can expand your business or Startup beyond your circle. As Digital Marketing provides you this opportunity to expand your business beyond your physical location. From North to south, from East to West, whenever you want your business to reach out, it can reach with the help of Digital Marketing.

Hope this Article helped you understand the need for Digital Marketing for Startups. If you have got any query regarding this topic, you can write to us in the comment section below. We would love to answer your question!

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How to incorporate paid social media into your marketing

Social media have started to function as an important tool in digital marketing campaigns in recent years. The new focus is though in paid social media marketing that has emerged strongly and complementing well with the organic social media campaigns. Thus, in the present competitive market scenario, Business-to-Business or B2B marketers have to function as a marketer with a revolutionary vision having in depth knowledge and experience in both paid and organic social media campaigns.

How to incorporate paid social media into your marketing

How to incorporate paid social media into your marketing

Even a few years back, it was not so impossible to create considerable social engagement and movement through organic route, especially on Facebook. However, this seems quite impossible to achieve in today’s scenario and no brand rely heavily only on organic social media anymore. In reality, the brand marketers are observing a sharp drop on their organic reach that often went down almost to 1% of their total fan base. This is mainly because of the new “pay-to-play” approach from Facebook that have its own secret PageRank algorithm to promote paid campaigns over organic engagement. Therefore, advertising through paid social media has emerged as an essential need for B2B social media marketing to address the issue of decreased organic visibility.

The benefits of paid social media in the context of current market trends. The benefits of paid social media act similar to targeting the pay-per-click ads having low cost that work by marketers paying for each interaction in social media; instead of impressions of online advertisements in traditional pay-per-click ads.

As per the 2015 marketing report of Salesforce, a considerable fraction of the majority of the marketers (about 70%) is preparing to increase their spending on advertisements on social media. As a result, the current B2B marketers need to operate in a sort of revolutionary way, having the capability of evolving unique ideas as well as possessing enough knowledge and experience of both paid and organic social media.

Let us have a look at some key points to remember regarding paid social media:

Recognizing the value of paid social media

Although, the recent trend is that the B2B marketing companies have started using paid social media advertising in their existing strategies of digital marketing, paid social media still remains a marketing approach that is often underfunded and underestimated. So, never overlook the tremendous potential of the paid social media campaigns compared to the organic engagement in the context of recent changes in Facebook Algorithm. With a relatively small investment you can usually rip off some exciting benefits.

Try to persuade your target audiences

You will find that every prominent social media networks such as Twitter, YouTube, Facebook, StumbleUpon, LinkedIn or Reddit run their own paid advertising services. Paid social media campaigns had been recently added by Instagram and Pinterest as well.

A post without paid support is completely dependent on luck and there is no assurance of reaching to your fans. Paid social media makes it possible for your post to reach a varied audience based on desired location, behavior and interest. Moreover, it increases the reach to specific audience having interest towards the type of content you are promoting.

Always invest only in the potent content Getting your contents reach the right audience is no doubt a great achievement and that ensure that you won half of the battle. But, mind you it is only half the battle. The rest again depends on the content quality. Content quality plays a significant part in digital marketing, thus you must have a good share of investment in creating engaging content that will do well in both paid and organic distribution through social media.

Quality contents with the right marketing strategy can only do your job satisfactorily. So, look out for talented coders or designers who can produce the right blog posts and landing pages. Club them with creative writers who will be able to fill in the space with convincing stories and marketing languages that the audience will like, share and respond. Focusing on easily shareable content formats such as infographics, video or vine is a good idea. Have a well planned budget for your social media campaigns and content development.

In conclusion, it is now clear that you cannot depend solely on organic engagement anymore and have to mix it with paid social media. Then invest in influential, engaging and rich contents delivered on a well designed website. Your brand will definitely get engaged with your target audience.

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